January Chapter Meeting (Virtual)-How to find your Audience: Research, Segmentation, and Targeting
PMI-UNY presents:
How to find your Audience: Research, Segmentation, and Targeting
with Michelle Charles, SPHR
6:30PM - 7:30PM (Featured Presentation)
1.0 PDU!
If you’re still sending the same message to everyone, you're not just missing the mark; you’re wasting resources. Smart brands don’t guess. They speak to what moves people – and that means using real data and real behavior strategies. This session will break down the engine behind campaigns that drive results, not just impressions.
Michelle Charles, SPHR
Michelle-Ann has spent the last 18 years in the healthcare industry where she gets to work with teams that strive to address barriers to care through the education of patients, providers, and policymakers about rare diseases and their impact. She works with brand teams to develop campaigns that raise awareness and connect patients with practical resources to accelerate their path to diagnosis and treatment.
For questions or more information about this event, contact: VP Events at vpevents@pmiuny.org
