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Unlocking New Value: Business Architecture and Initiative Planning

Strategic Business Management skills


Whynde Kuehn

With pressures of transformation, agile delivery and the increasing pace of change, initiative planning has never been more important to get ideas to market and balance organizations’ precious resources. As the discipline of business architecture has beenformalizing and maturing, it is proving to be valuable in helping organizations to improveinitiative scoping and estimation, initiative selection and prioritization, cross-initiative coordination, and requirements acceleration. This interactive conversation will cover a brief overview and update on the state of business architecture, and discuss the theory and practice of how business architecture has been used to inform and shape initiatives and requirements. It will also explore ways that project managers, business analysts and business architects can partner to deliver greater value to their organizations.

Passionate about bridging the gap between strategy and execution, Whynde Kuehn is the Founder and Managing Director of S2E Transformation, an established consulting practice which helps clients achieve their greatest visions for business and digital transformation in a practical and business-focused way. She has extensive experience in enterprise transformation and planning, and was a key architect and leader in one of the largest business transformations in the world. She also led one of the largest business architecture consulting practices.

Whynde is a recognized global thought leader, long-time practitioner and educator in digital transformation, strategy execution and business architecture, a foundational discipline for enabling end-to-end transformation and organizational agility. Whynde most enjoys helping clients to build their own business architecture practices and helping business architects develop their careers. She speaks, writes and chairs events globally, with a mission to advance best practices and facilitate community. Whynde is a Co-Founder, Board Member, Editorial Board Chair and Academic Chair of the Business Architecture Guild. She is also Partner at BAA, Senior Consultant at Cutter Consortium and was selected as an Institute Fellow by the Institute for Digital Transformation.

Leveraging her foundation of architecture, systems thinking and formal education in sustainability, Whynde focuses on architecting ecosystems that unlock new value and innovation, enabling thriving and sustainable societies. She is also passionate about applying solid business approaches and technology to enable non-profits, social enterprises and cross-sector social initiatives achieve their missions, with a focus on Africa and emerging nations.

A complimentary hors-d'oeuvres bar from 5:00 to 6:00 pm will be served to all participants.

For the first time, PMI UNY will be offering two PDUs for this monthly meeting. Starting immediately after announcements at 6 PM, each table will participate in a guided discussion while dinner is served. 

Dinner includes salad (Mixed Field Greens), Coffee, Decaffeinated Coffee, Tea included. Served with chef inspired accompaniments, Villa Italia Pastries, Cookies and Choice of Entree -

  • CHICKEN: Chicken Forestiere – Pan seared chicken breast sautéed with wild mushroom and artichokes, finished in a sherry veloute
  • SHRIMP: Baked Crab Stuffed Shrimp
  • BEEF: Prime Rib – Slow roasted Prime Rib with Au Jus
  • VEG: Eggplant Rollatini – Thinly sliced eggplant with a Ricotta cheese filling & marinara


Please join us on February 19, 2020 at The Italian American Community Center (IACC), 257 Washington Ave Ext., Albany, NY 12205. Attitude adjustment will begin at 5:30pm with dinner at 6:00pm, followed by the program starting promptly at 7:00pm and adjourning by 8:00pm.Pricing for 2018-2019.  To ensure an accurate number of dinners, we have created an early bird discount for those paying in advance. $30.00 for Early Bird, PMI UNY Chapter members; $40.00 for Early Bird, nonmembers; and $20 for Early Bird students. To receive the early bird discount, please pay in advance. Those who do not register by noon on the Monday for the dinner and choose to pay at the door will not get the early bird discount and will be charged the $10 late fee - $50 for members, $60 for nonmembers, and $40 for students. The early bird deadline for online registration is 12:00 noon on Monday before the dinner (cancellations after 12:00 noon on Monday will be charged the full meeting registration fee). Please note that registrations after the early bird deadline of 12:00 noon on Monday will be charged the full price as indicated above. Walk-ins on the day of the event are on a first come, first served basis with limited availability and will be charged the full price plus a $10 late fee.



For details please contact:Christopher La Rocca:christopherscott.larocca@gmail.com


It is no longer possible to register for this event

It is no longer possible to register for this event


Type of activity: Events

Date: February 19th, 2020

Hour: 5:30PM to 8:00PM

Late date:: 17 February 2020 to 1:00PM

Number of PDUs: 2.0


Members: $50.00

Non members: $60.00

Students: $30.00

Late member: $50.00

Late non member: $60.00


Italian American Community Center

257 Washington Ave. Ext.,

Albany, New York, 12205

[Click here for Map and Directions]